McKinley.com is a large property management firm with residential and commercial real estate in Michigan, Illinois, Indiana, Georgia and Florida. With such a wide range of locations, naturally McKinley needs a lot of hard-working people to maintain it's properties and this is where the maintenance recruitment video comes in.
McKinley came to Kohlitz to create a recruitment video that would be geared towards enlisting maintenance techs and supervisors. We interviewed several McKinley techs and supervisors about their positions, what they do and why they love it. And becasue maintenance tech works with other McKinley staff, we also interviewed community managers and even the regional director, who emphasized what they look for in a good maintenance tech. The video was supplemented with b-roll footage of actual McKinley maintenance techs doing the sort of hands-on work they would typically see on the job; plumbing, electrical, snow removal, resident interaction and more. All this was aimed at the prospective employee who could join the McKinley maintenance team and help them shine!
Need Your Own Recruitment Video?
McKinley uses their video on Indeed.com, a job-posting site, to advertise it's employer qualities, and the benefits of a job in the maintenance field.
If you are looking to recruit a particular type of employees for your business, why not consider your own recruitment video?
Contact us at firstname.lastname@example.org to discuss further!
Producer // Malaika Hilson of McKinley
Video Shooting & Editing // Kohlitz.com