The Advertising ID Consortium offers common identity framework in the RTB bidstream that the entire advertising industry will be able to use to make people-based programmatic advertising seamless, with the goal of building a neutral identity framework that benefits everyone. How will this trend affect the industry? Speakers include Andrew Casale (CEO & President at Index Exchange), Brian O’Kelley (CEO & Co-Founder at AppNexus), and Thibault Munier (CEO at Numberly).
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