Most martech stacks are not setup with measurement in mind. How do you evolve the thinking around measurement and putting measurement at the forefront of martech decisions? Speakers include: Hervé Utheza (Head of Advertising & Media at Here Technologies), Jonah Goodhart (Senior Vice President, Oracle Data Cloud at Oracle Data Cloud and cofounder at Moat), Terry Angelos (SVP Visa Commerce Solutions and CEO Trialpay at Visa), Miguel Campo (SVP, Data Science, Analytics at 20th Century Fox Motion Picture Movies), and moderator Kate Talbot (marketing consultant and Forbes contributor).
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