This year our attention will be directed at "sustainable lifestyles" once again. We will focus on what we can do – today – to create a balance between our domestic sphere and lifestyle and the imperative of safeguarding the few resources remaining on the planet.
This means assuming ethical behaviour starting from our 'local' surroundings. Considering the unquestionable success of the "ecologically correct" theme of our 2009 and 2010 editions, NoW! communication projects – the company that conceived of and organised the event – will continue promoting the message in support of ecological choices.
Consequently, the 2011 edition will propose the same theme, but we will further expand upon it.
What's more, we will widen our aim into the social sphere too, because we are convinced that a truly sustainable project cannot exist without cooperation and collaboration.