Law & Order is one of the most financially successful series in the history of television. Conceived originally as a modular hour-long drama that could be syndicated in half-hour blocs, it was from the outset a program designed to navigate the shifting sands of the TV business during cable and broadband eras. This panel will explore the distinctive features of Law & Order as a network franchise and off-network syndication property. Topics will include: production strategies, cost containment, marketing, cross-platform synergies, brand management, target audiences, and intellectual property. Panelists will also discuss Law & Order within the broader context of network and cable television. Under what conditions have L&O series succeeded? What sorts of viewers and advertisers do they attract? How have commercial considerations shaped the narrative themes and strategies of the various L&O series?

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