The goal of this project was to attract genuine, hard working, and committed people to become a team member at Stauffers. We filmed in Stauffers stores to capture an authentic feel of the team members being in their element. (By setting up a film set in the middle of Stauffers' stores, we created a space for team members to go from work to interview - adding to the authentic feel). We interviewed over 30 Stauffers team members about why they chose to work there and why they love Stauffers. We guided them with questions and let the Stauffers team members express their love for the company.