Friday, May 4 at 10:00 am – Sunday, May 6 at 5:00 pm
BRANDED DOCUMENTARIES: An Intensive 3-day Seminar on Creative Content
Led by Brian Newman
This seminar is a theoretical and practical intensive course designed for documentary filmmakers and media artists looking to develop their skill sets in the emerging field of branded content. Clients are looking to engage with their customers through creative collaborations. Filmmakers are using this new model to finance their own works. Together, we will explore new business models in the media and entertainment industry, and offer technical tools and strategies for working with clients while developing and maintaining a creative voice.
Film producer and branded content strategist Brian Newman will lead the seminar with five guest instructors who are thinkers and practitioners from different disciplines: producers, marketers and strategists, entrepreneurs and filmmakers. The goal is to expose a small group (the audience is limited to 15 students) to a broad range of creative approaches to branded documentary, including audience engagement, online and cultural marketing, branded and creative content, fundraising strategy, pitching brands/clients, digital innovation and film production/distribution.