Emotive Brand Videos are great sharing the spirit of the brand in a relatable and less pushy way.
People will remember a good story over a hard sell video. Especially when that story is personal and generous. For our Hom Yoga, the objective was to showcase their instructor's passion around children and to use the video to launch a series of children yoga classes.
Easy Video went with the approach to get personal emotive sound bites from the instructors and completed the story with great shots of the instructors interacting with the kids.