Apple approached ManvsMachine as one of six renowned artists challenged with pushing the iMac Pro to its limits.
We created a base algorithmic structure that served as a blueprint for each form and movement in the film. The CGI architectural structures were covered in high‑resolution photographic textures and embellished using a custom‑designed system that controls the foliage, architectural details, and other nuances. The result is a monolithic structure of massive scale and incredible detail.
See full project here: simonholmedal.com/#/apple-imac/
Concept, Design & Direction: