This presentation provides a summary of 14 examples of social media projects that went wrong, along with advice on how to reduce the risk of becoming a victim. It includes such notable examples as the Nestlé Facebook war and Kenneth Cole's poorly timed Egyptian protester tweet, along with several fiascoes that are less well known.
In many cases, the companies that suffered these embarrassments went on to become leading practitioners of social media excellence. Experience is a good teacher, but not necessarily the easiest one. Learn about what went wrong and how to avoid the same mistakes.
-----About the Speaker-----
Bill Chamberlin has been with IBM for 30 years. He currently works as a Principal Consultant on the company's Corporate Marketing & Communications team where he is part of a Social Media Insights practice within the Market Insights function in IBM. This is an internal consulting practice that advises business leaders on how to leverage web 2.0, social media, and online communities.
Bill has built expertise over the past 10 years in researching emerging trends, technologies and business opportunities that may impact IBM in the future. As part of this work he created and led an internal IBM community called HorizonWatch. The 2000-member community focuses on understanding future customer business issues/trends and how that might translate into growth opportunities for IBM.
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