Drawing on exclusive interviews with notable performers, cutting edge insights from the fields of psychology and sociology along with tales from myth, the subject of meaning will be explored by Phill, offering a roadmap for how to manufacture a deep and resonant sense of meaning for your consumers.
In brief, your clients will love engaging with you when the following pillars of meaning are in play:
Connection – give them something to belong to
Contribution – help them to give to things they believe in
Challenges – challenge them and help them overcome their biggest challenges
Control – put them in the driver’s seat.