The band wanted a video clip for their single "I Don't Know Why", but (as usual) hardly had any budget. Hmmm. What now?
A bright idea occurred: PC3's serious fans could shoot the video on their hand held video camera devices and upload their videos to the band! Then there's just the editing step to deal with and there you have it! Paul, Grant and Phil got in on the self videoing fun with hand held devices (mainly Flip and iPhone cameras) and pretty soon raw material was coming in from all around the world.
With some tech and concept help along the way and a great editing job at the end by Matt Pennings and Jeremy Bout from Underhouse Studio (underhousestudio.com) this upbeat and fun music video was completed in July of 2011. It's a celebration of the song, the devotion, dedication and geographic spread of PC3's serious fans and the greatest love of all.