Keep it simple, stupid! Also known as the "KISS Principle."
The saying has been around since the 1960s, but seems more relevant now than ever. People want quick, easy, and painless. They want simple. In fact, according to this Harvard Business Review article, the biggest driver behind a consumer’s decision to purchase is simplicity. And there's nothing stupid about that.
K.I.S.S. is Gisteo's "economy class" offering aimed at start-ups and organizations of all types who want an simple, affordable and painless animated explainer video to better compete in today's attention-challenged world. We combine the same creativity and storytelling chops that have been central to Gisteo’s success with slightly, yes, simpler animation techniques...to offer a product that even "Mom and Pop’s" can afford. We keep it simple while helping you keep it simple with smart explainer videos that cut through the complexity and provide the clarity that your audience craves.