J+E brought in a crack team to help with video production while Open Hand Atlanta provided onscreen talent and chefs to prepare and handle the food. They say it takes a village—and we loved the community that put this charitable project together!
Our lean creative and production process began with recipes, research, and a 15-hour filming day at Open Hand's main campus. Every moment was filled with lots of fun and careful attention to a fully planned and researched shot list.
Careful attention was paid throughout to the content strategy implications of the project: The final recipe videos were going to have to work on modern high-definition screens but also on social media—with a square format—and on Marta's legacy standard-definition TVs—with and without audio.