The GoKart 600 is one day for the entire staff (everyone from Minneapolis, DC, Richmond, and Malibu) to invent a viable product or business in 600 minutes. We split up into five cross-functional digital product teams.
At the end of 600 minutes, each team presented a problem statement, audience, prototype solution, business case, and plan for ‘what’s next’. To accomplish all of this in one day, we relied on our established methods for innovation. The whole day reinforces each of our core values: Balance, High Standards and Taste, Fearless Exploration, Purposeful Innovation, Pursuit of Clarity and Ownership.