Telling Your Story- 2 Methods
Buy in from leadership, management, and the general community is an important step for any Health Department pursuing Public Health Accreditation. However, it is often difficult to communicate the benefits of Public Health Accreditation in a short and succinct manner when they may not understand the benefits, or even the definition of accreditation. Sarah Price from National Indian Health Board will discuss how to develop a Public Health Accreditation “elevator speech”- a 90 second pitch on why your audience should care about and support your health department’s efforts.
Tribal Presentation: Chickasaw Nation
Perception is everything, so having an effective brand for a public health department is essential. Effective brands come from effective branding strategies. Developing a branding strategy is now a requirement for all public health departments seeking accreditation, Measure 3.2.2 A. To gain a better understanding of this requirement, Miranda Willis, Accreditation Coordinator with the Chickasaw Nation Department of Health, will discuss the importance of having an effective public health brand, an overview of the branding strategy’s key components, tips to getting the right stakeholders on board, and our journey to creating a public health branding strategy.