We gripe about the downsides of social media. It’s a time suck. There’s fake news. It’s hard to trust what you see. These are real concerns, but there’s much more to this technology that connects us to the whole world. And this is where a team of researchers at McGill’s Desautels Faculty of Management comes in.
Read the research paper in MIS Quarterly: misq.org/social-media-aff...
Directed by JP Serra
Animated by Noah Wohl
Text by Bryan Demchinsky
Sound by Michael Binette