Directed by JP Serra
Animated by Ryan Martel
Text by Bryan Demchinsky
Sound by Michael Binette
Order a copy of the book here: amazon.ca/Internet-Trap-Costs-Living-Online/dp/1442649836
The Internet has rewired our lives. It has not only brought the world to our door. It has knocked the door down, entered and made itself at home.
And that’s how you’ll feel when you read The Internet Trap by Dr. Ashesh Mukherjee, associate professor of marketing at McGill’s Desautels Faculty of Management.
His research reveals how the benefits of the Internet are plain to see. It’s easier to find information, goods and services, and each other.
But beware the costs: too many temptations and too much information distract us and make choice difficult.
The Internet allows us to refine our tastes and opinions. But in doing so, we lose sight of other points of view and enter an echo chamber of like-minded people.
We compare ourselves with others, and that can produce envy.
And all of this comes with a big sacrifice of privacy.
Professor Mukherjee describes the steps we can take to lessen the negative impact of the Internet.
What will the Internet of the 21st century become? The devil’s workshop or our creative playground?