The path to your creative dream job is rarely a straight shot. Join Rob Goodman of Making Ways podcast for a live recording with Jesse Genet, CEO and founder of Lumi, a company reimagining packaging. You’ll hear all about Jesse’s early entrepreneurial days and how she transformed her unique passions into great businesses. She'll also share why she left a successful endeavor to follow a calling and start something brand new, and what her day to day is like as a founder finding balance in work and life. Be there for this live discussion with Making Ways podcast.
Jesse Genet is the CEO and co-founder of Lumi.com — a modern packaging partner for ecommerce brands. Lumi.com has helped brands manufacture over 20 million units of packaging since launch and works with brands like MeUndies, Barkbox and FabFitFun. At 16, Genet started her first company printing t-shirts in her parents’ basement. Before founding Lumi.com, she was spearheading her first brand, Inkodye — a sunlight-activated fabric dye that sold in retail stores around the world. At 29, Genet has raised over a quarter million dollars on Kickstarter, pitched on Shark Tank, and participated in Y Combinator. She studied Industrial Design at Art Center College of Design in Pasadena, and lives full-time in an Airstream trailer with her dog Flexo.
Rob Goodman is principal at OpenVerse, where he works with companies to drive marketing, brand, and content initiatives. He is the creator of Making Ways, a podcast about the unexpected paths to creative careers. Rob’s ability to blend business sense with creative expertise defines his work. Rob was most recently head of global marketing for digital publishing at Google. Previously, he led online marketing for Simon & Schuster and helped shape grassroots digital marketing at Sony Music. Rob is also an illustrator and can often be found writing about music for The Bay Bridged and running Golden Gate Park.
For more information about the conference visit invisibletalks.com.