COLLABORATINOS: Andres Sarda, TCN, Wolford, Mango, H&M, Roberto Torreta, Rosa Clara, Duyos, American Apparel, Gullermina Baeza, Adolfo Domingez, Pedro del Hierro, Duyos, Blanco, Loewe, javier larrainzar, ...
MODELS : Vanessa Lorenzo, Elsa Pataky, Bimba Bose, Nievez Alvarez, Clara Mas, Karolína Kurková, Laura Ponte, Raica oliveira, Esther Cañadas, Anastasia Berezinska, Laura Sanchez, Martina Klein, Clara del Val, Anna Semenova...
At the end of the last millennium, when you did not have internet! And you did not know you would see videos of cats playing the piano over and over again.
When you did not have a video camera and you had to steal your uncle to make a short with colleagues or spend reels and reels of photos to then pass chemically 12 copies to paper.
The child Pablo had the great fortune of being at the right time and especially in the right place. It was in 1997 when I started working on Antena 3 television, in the weekly magazine of "Espejo Publico" reports. Until the second year they did not commission my first fashion project. and when it happened, I thought: This is mine! I was willing to do something different. And fulfill my dream and do things that were impossible for me outside the Broadcast universe. Because it would not be until the generalization of the SLR cameras and the broadcasting of the video over the internet back in the middle of the crazy 00s when others could do it too, so for a few years I was a lonely madman in my happy island.
I decided to play it differently ... to get closer to the language of music video clips and fashion photo editorials and to pull my universes and my influences vices and manias.
For starters I could spend hours and days looking for some music ... Or try to tell a story or go crazy to production partners asking permission to shoot on a roof of a food market.
Once Aguilera the director and Roberto Arce the deputy director of Espejo told me they did not want me to make a script for a fashion video, that people would not understand anything and I would tell them - Well, that! great if you do not understand anything will be as always, but at least I will understand and have fun doing and who knows maybe someone else gets something.
So I asked my models for a change in their way of posing, playing, dancing, jumping, doing magic and trompe l'oeil ...! Some of them I remember thinking he was being recorded with a hidden camera.
... We could go to Formentera to play with the lizards!
Or the art museum Fluxus de Vostell in Extremadura and throw some super 8 that we sent by urgent courier to the laboratories of Switzerland and we asked them to take them to us so we can have them that same week revealed and ready to telecinar in Madrid. Or rent a brand new and unknown mini dv and lying on the ground in the NY fashion week giving the camera shifts forward for a ... or with it modified night vision mode roll with daylight. Make Time lapse with models in PAL format, glass ashtrays in front of the lens. Models walking unblinking at -100X in a crowded train station in Bilbao, before the astonished gaze of the classic Bilbao security guard! Always trying the most absurd possible location until then and following the path of little by little more delirium, each time a little further away, trying to drag my companions to mess up as a team!
I was lucky enough to work with the best cameras that I had in this country ❤️David, Trini, Angel, Jorge, Dani, Casado, Santi, Jos ... and Figueras! ❤️! And the truth is that we had fun guys!
And I had Lourdes Delgado my editor by antonomasia (as Jose Luis Cuerda would say) who knew everything and everyone and managed to break even Pierce Brosnan himself and above all, he had a pipe to let me do!
Yes! It was the moment !!
Music: _ Street Hassle _ Lou Reed ©Arista Records, 1978.
Valencia April 2018.