Victims need to speak up to be safe.
Data shows that 91% of victims in a home related incident,
will not even call 911 out of fear of being discovered by the perpetrator.
Currently, there is the option to make a ‘’Silent Call’’,
but it is hard to tell if its a misdial, or a desperate plea for help.
Let’s end this with Hush by Apple.
With Apple, using Siri’s Deep Learning technology,
users can say a safe word that’s exclusive to their device to activate their phone.
Upon saying this word, Siri would immediately contact 911
to describe the situation to the operator while their screen is still off.
Saving a person’s life, should not put them at risk.
Chaeyeong Seo (Art director)
Cristina Marquez (Copywriter)
Junggle Kim (Art director)