The San Diego Zoo spent over $20MM to build a palatial new monkey habitat. Of course every monkey wanted to live there. This campaign led to attendance and revenue far above target, won a bunch of awards (Cannes, Adrian Awards, IAAPA, etc.) and was much loved by all who worked on it.
M&C Saatchi LA- 2006
Ted Molter- Client
Martin Dix- CD
Graham Johnson- AD
Oli Devaris- CW
Kate Bristow- Planner
Tom Richards- Account Management
Sean Meehan- Director

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