Airside were commissioned by Infoasaid to design and produce an information film to include script writing, design and storyboarding, animation and music/sound design.
Infoasaid is a collaborative project of two CDAC Network (Communicating with Disaster Affected Communities) members - Internews and the BBC World Service Trust partnering in a DfID funded consortium. Their central objective is to enhance the quality of humanitarian assistance by improving two way communications between aid agencies and disaster affected populations.
The objective of the animation is to make viewers aware of the need for aid agencies to establish two-way communication with crisis-affected communities as well as to legitimize communications as a valid form of aid in itself. The target audience for the film are staff of aid agencies and donor organisations as well as government decision makers.