What is your dealerships’ story? If you were asked on an elevator to describe your dealerships’ brand what would you say? You sell XYZ products? If that’s your answer, great, but more than likely if found in the same situation your competition would say the exact same thing. If that’s the case well then what separates you from them?

As a business in today’s social climate being able to tell a compelling story in 140 characters or on a 15 second elevator ride is critical. It’s what separates us from our competition and leaves a consistent branded impression on a consumers mind. This week's webinar How Elevators Make You A Better Marketer will detail tools and guidance necessary to begin crafting and sharing your unique story in order to firmly establish your dealerships brand and make it more social.

In this webinar, Jeff Cryder, Digital Communications Director at Lebanon Ford, will be sharing and discussing with you some of the challenges and obstacles that he faced and how they were able to overcome them to become one of the most social dealers in the country!

Expert Panelist:
Jeff Cryder, the Digital Communications and Marketing Director at Lebanon Ford, is also the subject of a Free Whitepaper, "Successful Social Media for Auto Dealers: Lebanon Ford Provides a Roadmap For Best Practices" available at dealersocial.com. He’s a recent graduate of Miami University (OH) with a Bachelor of Arts in Mass Communications with a minor in Political Science. He’s @cryderja on Twitter and you can also find him on Facebook, Linkedin and Foursquare. His many interests include but are not limited to: politics, sports, gaming, traveling and of course the ever changing automotive industry. You can get to know Jeff on a personal level on his blog (jeffcrydersmultiplepersonalities) or simply shoot him an email cryderja@gmail.com. Jeff has been showcased and quoted in: Automotive News, Auto Dealer Monthly, Ward's Dealer Business and is currently a Community Editor for DrivingSales.com.

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