Back in 2014 we brought a creative demo of our facial tracking technology in the form of an #EmotionMirror to Cannes. Folk at Cannes Festival would look into the glass and see how they were feeling reflected right back at them. The mirror illustrates the virtues of capturing facial expressions in real time.
We test hundreds of videos every week using this technology – that’s thousands of people and hundreds of thousands of facial expressions captured and measured in order to know how people feel as they watch video content. This knowledge enables brands, agencies, and media companies to make informed decisions on how to optimise and distribute their content.