Designer Cecilia Weckström, Experience and Innovation Director at LEGO, has revolutionized the way the Danish toymaker uses customer experience and consumer insights to co-create new toy lines. Cecilia is a leading expert on creativity, learning and child development. She lives in London, is originally from Helsinki, and bicycles wherever she can.
Cecilia was one of the speakers at GRID09. To read more about GRID, check out bonnier.com/grid.