Designer Harry Payne approached YLLW to create a short explainer for the launch of his brothers bike hire company Scratchbikes (sadly no longer running).
It was a really fun collaborative project; we worked closely exploring the core strategy and breaking it down into a step-by-step process. Sound design by Ed Carter of Winter North Atlantic, using only sounds collected from a bike and composing a track to match the animation.
Client • ScratchBikes
Direction & Animation • Chris Lloyd
Illustration • Harry Payne
Sound Design • WinterNorthAtlantic