The goal of this presentation is to clarify which user-research methods are most effective across common game development situations. While there seem to be a few talks at every major conference advocating up a particular research method (Metrics! Bio-metrics! Usability testing!), no one approach or method is effective—or even appropriate—at answering the wide variety of research questions that arise during game development. Human experience has 3 main components (Behavior, Cognition and Emotion), and no research technique is good at measuring all 3.
This presentation explores the issue of research effectiveness in a friendly 'debate', featuring two prominent user-researchers (Mike Ambinder of Valve, and John Hopson of Bungie) who use very different methods in their user-research. The presentation will be moderated by Bill Fulton, founder and the former-chair of the Games-User SIG of the IGDA.