An interpretation of those rare moments when life mirrors art, Imitation is the highly anticipated fourth chapter of the second cycle of the Amouage narrative by Creative Director, Christopher Chong. An intensely personal exploration of New York City in the 1970s, Imitation is inspired by Chong’s childhood memories and his first experiences of a city filled with graffiti, neon lights and a boiling pot of cultures, shaped the way he sees and understands art today.
“Imitation is a personal account of how one moment and one experience can alter a child’s perception of the world. The narrator is me and this is about my first experiences,” says Chong. “This fragrance was born from a memory where I am a child seeing snow for the first time in 1970s New York. I am looking at this experience through a snow dome, exploring a city that is full of tension and displacement. As I walk through Lower East Side with its intense colours and smells and amalgamation of Latin and Asian cultures, I see an artistic community living on the fringe of society in an iconic era.”
