Over the course of six months a team of Mill artists worked to realise the vision of cult director GMUNK and his brief. The task was to visualise the way an artificial intelligence might perceive, conceive and create a car ad for Audi. Mill Deputy Head of 3D, Alex Hammond and Mill 3D Artist, Dan Yargici, will take the audience on a journey through their process which leveraged the power of SideFX Software, Houdini. The process helped to create lucid images of a surreal dreamscape driven by an even more surreal brief.