In his BlogWell San Francisco presentation, InterContinental Hotels Group's Senior Manager, Social Media, Nick Ayres, shares how IHG used online communities to jumpstart their global social media programs.
BlogWell: How Big Brands Use Social Media is an amazing series of events that features 8 great case studies in corporate social media.
To learn more about BlogWell, visit socialmedia.org/blogwell/
BlogWell is produced by SocialMedia.org and GasPedal.
Learn More: gaspedal.com and socialmedia.org