This presentation was given at the 2018 Coalition to End Sexual Exploitation Global Summit hosted by the National Center on Sexual Exploitation. (EndExploitationSummit.com)
Founding Co-Chair, World Without Exploitation
Legal advocacy and the provision of direct services are critical to addressing gender-related violence. But are they enough? In “Marketing a Movement,” we make an impassioned case for communications as the “third leg” of any effective effort to change minds, hearts and public policies on sexual violence, exploitation and trafficking. We use the “Ugly Truth” campaign – an award-winning public awareness campaign – to vividly make the case. “The Ugly Truth” has been recognized by the European Union as one of the most effective gender justice campaigns worldwide and has run in six U.S. cities to date.
This presentation will engage viewers to think in new and different ways about communications campaigns for social justice issues such as trafficking and sexual exploitation, and provide actionable ideas for specific steps to take to develop effective communication campaigns that can boost the effectiveness of other efforts to combat gender-related violence.
Katie Feifer brings 15 years of activism and 40 years of communications, research, and
facilitation experience to bear on gender-based violence issues. Katie has a unique public-private sector history. She was formerly a Vice President at Leo Burnett, one of the country’s most respected communications firms. She then spent 25 years as an independent consultant for a long list of Fortune 500 companies engaged in qualitative research, strategic planning, and meeting facilitation.
Katie’s ongoing non-profit work includes serving 15 years as Research Director of The Voices
and Faces Project, an award-winning storytelling project created to bring the names, faces, and testimonies of gender-based violence survivors to the attention of the public, and chairing the Leadership group of CounterQuo, a national coalition focused on challenging and changing media and legal responses to sexual violence. Katie is also a founding co-chair of World Without Exploitation, the movement to end human trafficking and sexual exploitation. A believer in thinking globally and acting locally, Katie has served since 2003 as a rape victim advocate in San Diego. Through her company Facilitate Gender Justice, Katie facilitates meetings and engages with social justice-seeking organizations to work on their strategic planning, problem solving, and ideation.