We need data governance to define data governance! It has many meanings and implementation paths. It continues to be a hot topic across all industries. In higher education, it’s a priority to ensure that our critical asset, data, is available to make impactful, far-reaching decisions. This update on Purdue’s data governance journey includes the use of Data Cookbook. The differentiation of data governance from business intelligence is underway with an increased focus on data quality. University collaboration re: standard definitions, reports and processes, from central and academic areas will determine success. Speakers represent a central office and an academic college.