Find out how to turn ads into art: vimeo.com/27216208
Public Ad Campaign (http://is.gd/85ok7N) and The Heavy Projects (http://is.gd/uF8KnI) developed Augmented Reality Advertising Takeover. The augmented reality viewer runs on smart phones and virtually replaces outdoor ads with curated artworks by street artists Ron English, John Fekner, PosterBoy, Doctor D and Ox. Here's a quick video.
Be sure to check out Public Ad Campaign for more details and a forthcoming video as the project develops. http://is.gd/85ok7N
Photos: cityphile.com/2011/07/augmented-reality-ad-takeover-in-times-square/
