2018. Wieden+Kennedy Portland
Celebrating the launch of the new Nike React, W+K gave people the ability to virtually compete against one another while testing out the fit and feel of the sneakers. We designed the game as well as the installation, creating an experience that uses motion-sensors to render runners in real-time on massive LED screens in the middle of L.A. Live. We built customized treadmills to allow people to dash and jump in the game while being partially suspended. A technological tour de force, Game of Go attracted press across the nation and became the highest-scoring FWA project of all-time.
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