Powerhouse Marketing Integration Hits the Beach

Take a look back at an unprecedented multiplatform campaign that extended DIRECTV’s brand across five platforms for the launch of the 2011 Sports Illustrated Swimsuit franchise. The partnership resulted in the largest Swimsuit print ad buy in five years; a first-of-its-kind broadcast special; sole sponsorship of Swimsuit's mobile apps (Android and iPhone) and an iPad sponsorship. Hear from the people that made it all come together in a discussion led by Chris Stone, Assistant Managing Editor at Sports Illustrated. Sports Illustrated Swimsuit is model media franchise attracting more men each year 18 to 34 than the Super Bowl. DIRECTV is the world's most popular video service seen as one of the most savvy and innovative sports marketers.

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