Thursday, May 17, 7:30-9 a.m., Brio Tuscan Grille, Kansas City, Mo.
They've built a loyal and hungry band of followers. So how do you engage with these shapers of consumer behavior?
Social media has created a new generation of brand boosters. Instead of sitting in front of TV cameras, these influencers post to Instagram, blog and Tweet. They’ve built their own following of rabid fans who are hungry to hear about products and services that matter to them. But how do influence these influencers? Megan Neher, of Megan Neher Public Relations, will lead this panel discussion.
“There's nothing hotter in marketing than working with an online influencer,” says Megan. “But how do you find them? And what's the best way to communicate with them? And, what can they do for your company or brand you represent?”
A social media influencer can be anyone from a blogger to a celebrity or even an "Average Joe" who has a strong online following – but they must always have credibility and a niche.
Megan will introduce you to a panel of experienced social media influencers who will explain who they are, what they do, their niche and why brands want to connect with them.
And the best tip of all? What works and what doesn't when it comes to brand outreach.
•Kristin Doyle, Dine and Dish
•Shanley Cox, Out to Eat
•Lauren Lane, Lauren Lane Culinarian
•Sarah Ruhlman, SarahScoop.com