We carried out 3 types of experiments for Lost In Translation.
Look/Draw involved us showing Subject #01 an illustration and asking them to redraw it from memory. Subject #02 is then shown Subject #01′s illustration and asked to redraw it again from memory. This process is repeated over 15 times after which we chart the how the illustration changed from subject to subject and who brought us to muddy waters.
Thanks to the folks who took part in the above video: Martin Wright, Aisling Rogerson, Laurence O’Byrne, Lauren Kavanagh, Breb B, Rod Morris, Dannielle O’Connell, Fergal Adams, Will St. Leger, Fouz Elneihum, Kate Walsh, Kevin Nally, Abe Neilum, Marc Bessant, Kate Hynes, Rory Simms & Chris Judge.
See the full set of experiments here: http://www.SynthEastwood.com
With special thanks to all at Offset and ABGC Architects.