Aquanar - it is a cruise on sailing yachts combined with personal development training programs. The slogan of the event is Functional Leisure. It is a precisely thought-out balance of leisure and development of personal qualities. Corporate style for these for events combines functionality (frame styled, open contour flags) and emotionality, expressed in wave glitched photos (like a washed out aquarelle painting). The inclusion of mosaic elements connects functionality and emotionality. For corporate communications only mosaic is used to reduce the level of emotionality for business contacts. In customer communications, a new image is generated for each Aquanar based on the photo of the venue of the event.