The easybank is a direct online bank and deals with a very broad target audience. Nevertheless the new internet banking launched in June 2011 is a big leap in comfort, security – and last but not least – design. To launch the new internet banking the easybank approached Strukt via Agency PKP-BBDO to create an animation mixed with live action showcasing the new features. Since the easy internet banking is one of its own, the animation should not only be informative but also quite a looker. Balancing content, design and naturally given limits in production Strukt created multiple versions of the animation to target specific audiences and show everything that the new easy internet banking stands for.
After various test animations made in house we moved to a big stage with a green screen to shoot the actual footage. The entire website was rebuilt in Adobe Illustrator to have full control over the single elements of the navigation, the masks and tables. Everything came together in Adobe After Effects and the final result is now live on the easybank website.
Producer: Gregor Hofbauer
Creative Director: Andreas Koller
Animation & Compositing: Andreas Koller, Veronika Krenn, Robi Hammerle
Photography: Wolfgang F. Maier
Continuity: Iris Wieder
Set Manager: Daniel Maaz
Agency Creative Director: Roman Sindelar
Agency Project Manager: Kathrin Bascha
Agency Script: Christiane Sieveking
Talent: Peter Windhofer
Light & Grip: Philipp Grausam
Makeup & Wardrobe: Uschi Filipp
Sound: Stefan Kasper