Educational video as personal preparation for my Marketing exam at Edinburgh Business School (EBS Global).

This video explains the major decisions and activities involved in the marketing management process. It also serves as the organizational framework for the Edinburgh Business School «Marketing» textbook by John W. Mullins, Professor Orville C. Walker, Jr., and the late Professor Harper W. Boyd, Jr.

The framework:
- Analysing the 4Cs
- Market Research
- Segmentation, Targeting, Positioning
- The 4 Ps
- Marketing Strategies for selected situations

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