This video was produced by PMKFA in connection with the "Pacific" exhibition at Scion Installation LA.
PMKFA was born in Sweden, has lived in Copenhagen and London and now resides in Tokyo. Perhaps best known for his graphic design for music and brands such as Nudie Jeans, WESC, Arkitip, Lo-Fi-Fnk and Kocky, PMKFA most recently became art-director of the Swedish furniture newcomer Vujj. He is also the co-founder/designer of the clothing label It’s Our Thing.
SCION INSTALLATION L.A. GALLERY PRESENTS
Curated By PMKFA & Antonin Gaultier / Art Direction by PMKFA
Cutting through the layers of reality and challenging the notion of what most of us consider as “everyday”, Pacific brings together ten artists that give their interpretation on what many ignore in the rush from point A to B or simply don’t see. In Pacific, the audience is invited to witness how; the mundane transforms into the poetic; the unwanted morphs into the amusing and the practical ends up as the beautiful.
May 7 - June 4, 2011
Atsuhiro Ito, Kyohei Sakaguchi, Megumi Matsubara, Motoyuki Daifu, PMKFA, Takashi Suzuki, Teppei Kaneuji, Ujino, Yotaro Niwa, Yuri Suzuki
Scion Installation LA
3521 Helms Ave (at National)
Culver City, CA 90232