This session was part of the Integrate 2011 Conference,, hosted by the WVU IMC program,

Presented by WVU IMC professor Melvin Landry,

In an age where social media is continually mastering the airwaves, businesses are continually exploring ways to stay ahead of the curve. For many business organizations, integrating customer relationship management (CRM) & social media awareness techniques means greater access to new and innovative channels that were not present as early as ten years ago. This in return have garner new opportunities to expand the customer base for business organizations while providing awareness and exposure for consumers.

To learn more about the WVU IMC program visit

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