Nickelodeon wanted to make kids wildest wishes and dares come true throughout the month of July. We leapt at the chance to be involved, developing a brand package for on and off air.
Nick hosts Luke & Wyatt were going to fulfil kids wishes and dares, tied in with a programming push for the series The Fairly Odd Parents. The DMCI developed the campaign logo and graphic elements to be used for on-air, print and web. We finished it up with a few fun promos showcasing Luke & Wyatt at their best. Fun all round.