When design duo IOIA decided on a name for their company, they chose looks over pronunciation.
See how that O is beatifully interlocked between those two columns of I’s?
And how that A looks like a triangle sent from the gods to top off this poetic bouquet of shapes? Sure. But how do we say it?
Find out on this episode of Naaaaame That Studioooooooo!
Concept: Thalia de Jong & IOIA
Direction: Thalia de Jong
Set & Prop design: IOIA
Music: Flavia Faas
Hair & Make-up: Frances Krol
Fashion Styling: Tessa Hemink
Model: Glyne Mae @ Known Model Management
Model: Melissa Kooijmans
Handmodel: Madeleine Mans
Fashion: Lisa Konno, Diane von Furstenberg, Michael Kors, Fleur de Mal, Roland Mouret, Maje, Sandro, IOIA