If you market natural or organic products, you may have considered launching a traceability program, which allows consumers and retailers to trace your products from seed to shelf, farm to table, raw material to finished good. When applied successfully, traceability goes beyond attribute claims like “natural” and “organic” and ties together a compelling brand story. Traceability can help earn the trust of your core audience, and set your brand apart by changing the conversation within your category. This webinar recording will show you how traceability can lift your business to the next level of market leadership.
Viewers will learn:
What's involved in launching a traceability program
Is it worth the investment?
What makes sense for your company and your category
How to leverage traceability for PR and buzz
Plus: Guest speaker, Gaia Herbs VP of Marketing Ann Buchman, will share learning from the launch of their highly successful traceability program.