I remember the first time I picked up a camera… It was called the Fisher Price “Perfect Shot” and it took real film! I remember how meticulous you had to be with it because the film couldn’t be exposed to light so I’d turn off all the lights in my bedroom and close the shades to make sure I didn’t ruin it. Back then, you didn’t have the luxury of looking at a screen to make sure you were getting the “perfect shot” and you didn’t get to look at the photos until weeks later when you had finally used all 24 photos on the roll and took it to get developed.
But something that always stuck with me was how precise you had to be every step of the way. Opening the camera in the dark, carefully inserting the film, planning each shot that you wanted to take. Every piece was thought out methodically and when you made mistakes they were visible. If you exposed the film to light, or forgot to remove the lens cap, the photos would come out blank.
While the stories that images share can be massive, the film roll was finite. You had limited time and space to convey your message so it was better to do it right the first time. I take these principles with me throughout life and in my business and always remember that it’s better to do it right the first time around.
When I founded ZMBmedia in 2013, I built it on two core beliefs, one, do things well, and I mean really well – perfect your craft and work to the highest of your abilities. And two, go above and beyond for your clients and that’s exactly what we do at ZMBmedia.
I treat everything I do in life just how I treated that toy camera because to me, it wasn’t a toy. It was a key that unlocked a world of stories and messages that needed to be shared. My wish for you is that you’ll find video to be the same… let it be the yellow brick road to success in your business or achievement for your organization. As Gary Vaynerchuk once said, “no matter what you do, our job is to tell our story.” So when you’re ready to share, I’ll be here, waiting to load the film and meticulously frame your shot. While the camera may have changed, the impact has not. I would be honored… to be the one… to tell your story.