Why is your Made in Taiwan green product not competitive?
In order to find out why, on a green product trade show, we asked twenty green companies to share with us their business/corporate websites.
We cannot believe what we saw. 6 had no English website, 9 were not sure what their English website content is, 2 used Google Translate to direct convert form Chinese website, 2 with their families or friends help to translate original content, and last one paid for a website design service, but it was a mess.
This is not a single story, in fact, it is very common for Taiwan green product manufacturers, which means, it is very challenging for you to engage a broader customers without fundamentals ready.
Think about it, when we want to buy something, we will google and compare prices, evaluate price–performance ratio, browse online reviews, and make purchase decisions. We would imagine your customers will probably do the same. When your potential customers browse your website, it would take a lot of guesswork to understand your core benefit to meet their need. At the end of the day, your products will be less competitive.
We are sure you are totally aware that a good website is like a flagship store and that the value of it weighs higher than its production costs. You just do not have time and resources to deal with it, besides, “I can get free marketing material production from government,” you figured.
“Free” is a good thing, no question about that. However, to think marketing as a material needed to be done instead of integrated strategy, is to give away your potential of engaging a broader audience.
This can also apply to an industry. Our Green Mentor bring their industrial insights into country circular industry strategy, make this film more than a commercial film.
Learn More--> greenimpact.cc/en/marketing-services
