This tag for Pathmark supermarket's "Get Fresh" campaign was a pre-CGI, film motion graphic produced through Shadow/Light Productions in NYC.. I shot this 3-D rotating animated object in 1985 on 35mm film with an Oxberry animation stand camera as slit-scanned time exposures of flat back-lit artwork. The live action front panel of the graphic was inserted as part of video post production using k-scope. The lens flare effect was a series of multiple exposures of back-lit art, some shot with custom made star filters.

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