Motion design studio Sehsucht created a brand new series of MTV idents from 1 July 2011. „Close & Caring“, one of six new MTV idents (duration: 20 sec.). „Close & Caring“ conveys a look and feel that equals the warmth and feeling of a hug, as simple as holding hands or sinking under your duvet. Sehsucht created the cute little beasts, developed the story concept, built the vignettes, covered the overall production and post-production (editing, retouching, color-correction, special effects), and created the print templates.
This is a Making of!
Production Company: SEHSUCHT BERLIN GmbH & Co KG, Berlin/Germany
Director: Mate Steinforth
Design: Mate Steinforth , Helge Kiehl
3D: Philipp Broemme, Hannes Weikert
Animation: Matthias Knappe
Additional Animation: Vitaly Grossmann, Philipp Broemme
Matte Painting: Julius Brockelmann
Compositing: Helge Kiehl
Producer: Julia Rudloff, Christian Gemeiner
Making of Music: Nikolai von Sallwitz
Client:MTV World Design Studio, Milan/Italy
Creative Director: Roberto Bagatti
Associate Creative Director: Anna Caregnato
Art Director: Carlos Carrasco
Inhouse Producer: Cristina Mazzocca
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